The pressure is on Ron Zarrella, president of General Motors North America, to increase GM's market share. Zarrella talked with Staff Reporter Joe Miller at the North American International Auto Show on Monday, Jan. 10. The following are edited excerpts.
GM in the U.S. finished 1999 below 30 percent market share, and there has been speculation that you'll end up the scapegoat.
I think the press is dramatically over-trained on our market-share performance. We're going to have a record financial year this year (1999). We'll make twice the amount of money we've ever made in North America. That's partially the result of an extremely strong market. We stabilized …

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